How To Drive Traffic to Your Website with Email Marketing

SEO, Ads, and Guest Posts are some of the popular ways people use to get website traffic, but one of the ways people often underrate is Email Marketing.

Most people think Email Marketing is old-school, but the truth is, it is still one of the most effective ways of getting steady traffic to your website.

Here is how to use the emails you send to get more traffic to your website:

• Have A Good Email List 

Before you begin email marketing, you need a list of emails. Not just any emails. The emails of people who are interested in your field and what you are selling. 

You can build this list in different ways, such as offering something valuable in exchange for their email, like a discount, a free e-book, or a training guide.

Aside from that, you can create a pop-up sign-up form on your blog posts, homepage, or checkout page where your site visitors can input their email when they visit your site. 

When you have collected a good number of emails, you can group them into different lists so that you won’t have to send a particular email to everyone. 

For example, some emails on your list belong to customers, while some belong to prospects. You can’t be sending them the same email since they are at different stages of the sales journey.

Plus, segmenting your email list will make it easier for you to personalize the messages and improve the click rate. 

• Write Great Email Content That Will Get Clicks and Traffic 

Now that you have built your email list and segmented it, it’s time to write emails that will keep your audience engaged and interested enough to visit your website for more.

First off, you need a strong subject line that will drive their curiosity to open the email and see what’s inside. 

Then, make sure you personalize the email in a way that it will feel like you have written it specifically for them and not for a broad audience.

You can use their first name to address them, so make it more personal. For example, use “Hi, Harrison” instead of “Dear Customer”.

Images are a great way of keeping your audience engaged, so you can add them in between your content to make it less boring.

In addition to that, you need to remember that this kind of content is aimed at driving traffic to your site. Hence, you should focus less on selling and more on giving helpful tips and telling stories that will lead to you referring them to your website for the full story or content.

• Use Clear Call To Actions (CTAs)

The only way your readers can move from their email app or software to your website is through a link, so you need to make your link stand out.

Since the goal is to make them go to your website, you need to make the instructions as clear as possible. 

You can write something like, “Click Here to read the full article”, “Visit Our Store today,” or “Get Our Discount Today,” and then add a link to the text.

• Be Strategic

You don’t have to always start by telling stories or giving tips that lead to your website; sometimes, you need to use other strategies.

For example, you can send them an email telling them about an exclusive piece of content or story that is only available on your website, without giving them a snippet. Then, you can include a link that will take them to your website. 

This curiosity will lead them to click on the link and go to your website to see what it is about.

Alternatively, you can send them an email at the end of every month with links to your best posts, with the links attached so that they can check them out. You can send something like, “Top 5 Discounts You Might Have Missed This Month,” and then add links to 5 of the posts.

These strategies have a very high chance of converting to clicks and traffic.

• Optimize Your Content For Different Devices

People open their emails on different devices, so make sure your content is optimized to be accessible and well aligned to any device they might use, whether it is a mobile device or a desktop.

Ensure that the text, videos, and images you send out can adapt well to any screen size that the reader uses to open them.

• Track Results 

While you run your email marketing campaign, you need to pay attention to the data analytics to know how well you are doing and what you need to work on. 

Check the bounce rate, open rate, conversion rate, unsubscribe rate, and click-through rate (CTR). These analytics will help you know the content that is doing well so that you can improve on it. 

Final Thoughts 

Email marketing can be a great way for you to boost your website traffic. You just have to build a list, create engaging content, and place your call to action in the right places.

Give it a try today. The possibilities are endless. We are rooting for you.