SEO is one of the most effective digital marketing strategies, and agencies usually charge good sums to offer it. So, if you are paying a lot for the service, you need to make sure the agency is actually doing its job and optimizing your website to get the visibility and traffic your business needs. 

Here are a few ways you can verify if the SEO agency you hired is actually doing what you are paying it for:

• Evidence of Tasks Completed

SEO is a marketing strategy that takes a while before it starts producing tangible results. However, before the results start showing off, you need to ensure that you can, at least, see the efforts and activities that the agency is putting into ensuring your website gets the results. 

This involves publishing fresh, high-quality content, building a strong backlink profile, optimizing web pages to load faster, setting up and optimizing your Google My Business profile to show updated locations, information, reviews, and photos, etc.

• Measurable Improvements

When the SEO agency starts showing you improvements, ensure that they are measurable, and you can verify them by yourself. Some of these metrics include:

• Ranking: First off, you need to ensure that your website is ranking higher than it was before the campaign started. 

Not just ranking, but ranking for your target keywords and search queries that concern your brand, its industry, and the product or service you are offering. 

• Traffic: Next, you need to ensure that your website is experiencing an increase in its organic traffic.

If the site is actually ranking higher than it was before, it is supposed to gain more visibility and organic traffic. So, make sure you check how much the website’s traffic has improved since the start of the campaign.

• Leads and Conversions: The end goal of SEO is to convert your site visitors from just visitors to leads and conversions, so you need to check the number of leads and conversions your brand has gotten from the beginning of the campaign to date. 

A successful SEO campaign should be able to get you more enquiries, clicks, leads, orders, sales, form fills, email addresses, and several other benefits. 

• Revenue: Whether you are a service-based or product-based business, you are paying money for SEO services so that you can earn money at the end of the day. So, you need to check if your revenue has gone up since you started the SEO campaign or if it has stayed the same since you hired the agency.

If the latter is the case when the agency has finished its campaign after several months, then you should consider hiring the services of another SEO agency.

• Feedback

An SEO agency that is actually putting in the work should be able to confidently give you a simple and understandable report and feedback on the amount of work it has done, the progress so far, and what to expect going forward. 

The agency should explain in clear terms what the analytics and numbers mean and connect them to real business outcomes. They should also be open to answering all your questions clearly.

Plus, the agency should be brutally honest with you. They should be sincere enough to tell you when the campaign is going well and when it isn’t. SEO doesn’t always go the right way, so the agency should be able to tell you when things aren’t going to plan and how they are planning or working towards resolving the issue.

The frequency at which you will get feedback or a campaign report from an SEO agency depends on the timeframe that you both agree on. It could be once a month, bi-monthly, every three months, etc. 

Just specify a timeframe that is okay for you and agree on it with the agency. 

Why You Should Hire Harnix Tech

Harnix Tech is renowned for its ability to independently assess each of its clients’ websites and put in the right effort needed to produce tangible results for its clients after months of work.

We don’t promise instant results, but we always leave our clients smiling at the end of the day.

Our track record (link) speaks for itself. We always deliver on our promises. 

From improved traffic and visibility to increased sales and revenue, none of our clients remain the same after working with us. 

During our SEO campaigns, we gave consistent feedback to our clients in the simplest and most understandable way possible. 

We don’t bore them with technical jargon that could confuse them. We explain the progress of the campaign to them in a way they can easily understand, and we are always honest with them.

In addition to that, we keep our clients in the loop while handling their SEO campaign. No one is left behind. We work with them hand in hand to ensure the success of the campaign.

Final Thoughts

You are paying good money for SEO services, and you deserve the best efforts and answers to your questions. If the agency you hired can’t confidently assure you of the things we stated in this article, it’s time to dump them and find a better one.

Remember that if you need an SEO agency that ticks all these boxes and more, we are just one click away.