If you want your content to get enough visibility and engagement on social media, you need to know the right time to publish it. In this article, we will look at the best time to publish content on all major social media platforms based on the data gathered by Sprout Social in 2026.

Let’s get right to it.

Best Time To Post On Facebook 

The best days to post on Facebook are Monday to Thursday. However, the best time to post on each of these days differs.

• On Mondays, the best time to post is between 12 noon and 1 pm. 
• On Tuesdays and Wednesdays, the best time is between 12 noon and 8 pm. 
• On Thursdays, the best time is between 12 noon and 2 pm and then 8 pm.

There is a wave of concentrated engagement on Facebook in the afternoon and towards the evening.

Meanwhile, the worst time to post on Facebook is during the weekends and early in the mornings. Posting during these periods could result in low engagement for at least several hours.

Best Time To Post On Instagram

Although Instagram has a more visual-focused approach than Facebook, the best time to post on both platforms is very similar.

Just like on Facebook, the best days to post on Instagram are Monday to Thursday. 

• On Mondays, the best time to post is between 2 pm and 4 pm. 
• On Tuesdays, the best time is between 1 pm and 7 pm. 
• On Wednesdays, the best time is between 12 noon and 9 pm, and then again at 11 pm. 
• On Thursdays, the best time is between 12 noon and 2 pm.

Similar to the blue app, the worst time to post on Instagram is early in the morning and during the weekends.

Best Time To Post On TikTok

Weekdays are the best days to post on TikTok; the best time differs each day.

• On Mondays, the best time to post is between 3 pm and 5 pm. 
• On Tuesdays, the best time is between 2 pm and 6 pm. 
• On Wednesdays, the best time is between 1 pm and 8 pm. 
• On Thursdays, the best time is between 1 pm and 5 pm.
• On Fridays, the best time is between 3 pm and 5 pm.

Similar to the first two platforms, the worst time to post on the Clock app is also early in the morning and during the weekends.

Best Time To Post On X

X is a text-centered and B2C platform, so there is a slight difference in the best time to post on it.

This is the platform where news is mostly posted, and conversations are held in real time, so the activity and engagement are highest in the afternoon.

• On Mondays, the best time to post is between 2 and 3 pm and then at 5 pm. 
• On Tuesdays to Thursdays, the best time to post is between 12 pm and 6 pm.

The worst time to post remains constant here. You will also experience low engagement if you post on X early in the mornings and during the weekends.

Best Time To Post On LinkedIn

This platform is also a text-centered and B2B platform like X, but the best timeframe differs here.

LinkedIn is mostly used by corporate individuals and companies, so the best time to post on it is in the morning on weekdays when workers and workplaces are active.

• On Mondays, the best time to post is between 1 pm and 2 pm. 
• On Tuesdays, the best time is between 11 am and 5 pm.
• On Wednesdays, the best time is between 11 am and 4 pm. 
• On Thursdays, the best time is between 11 am and 1 pm and then  5 pm.
• On Fridays, the best time is between 11 am and 1 pm and then 2 pm.

Since this platform is mostly used in the corporate world, you will experience low engagement if you post early in the mornings and during the weekends.

Final Thoughts

In general, the best time to post on social media is on Tuesdays and Wednesdays from 11 am to 6 pm. Meanwhile, the worst time to post is on Sundays. 

However, each social media platform has a different algorithm and preferred timeframe. We hope that the information we have shared in this article will help you know the best time to post on major platforms.