5 Social Media Marketing Tools You Need
Social media marketing can be a lot to handle. Creating content, posting it frequently across several platforms, and monitoring progress across all of them can be stressful.
In this article, we will look at 5 of the best tools that can make your social marketing campaigns less stressful.
Let’s get right into it.
1. Hootsuite
Hootsuite is an all-in-one social media management tool. With this tool, you can create and schedule posts, monitor the activities and inboxes on all platforms, all on one dashboard.
It also has an integrated AI tool that can help you brainstorm content ideas, create post drafts, and pick out spelling errors in your posts.
In addition to these features, Hootsuite also has built-in analytics tools that help you know exactly how your social media marketing campaigns are doing on diverse platforms.
This tool also offers a social listening feature that notifies you whenever your brand is mentioned on any of the social media platforms you are active on. It also lets you know the trends in your industry.
This feature helps you respond swiftly to any complaints or feedback that your customers or prospects might have.
However, the tool is one of the most expensive tools on this list. And although most people complain of the tool being too expensive, when you take into account the features it offers, you can see why it has such a price tag attached to it.
2. Sprout Social
Sprout Social is a tool that doesn’t stop at just social media marketing. It also has influencer marketing and employee advocacy features.
So, you can use it to schedule posts, manage accounts on different platforms, track brand mentions, and monitor the analytics of your marketing campaign. But it doesn’t stop there.
Its influencer marketing feature helps you identify the best influencers whom you can hire and collaborate with to get maximum results.
Meanwhile, its employee advocacy feature creates a specific feed for you to collaborate with your team and a way for your employees to automatically create and post content.
Another feature that makes Sprout Social stand out from other tools is the availability of human agents to always assist you with anything that goes wrong.
Just like Hootsuite, this tool is also expensive but has a lot of good features to offer.
3. Buffer
When it comes to tools that can schedule social media posts, Buffer is one of the most popular and longest-standing. It has been around for a long time.
Aside from scheduling posts, the tool offers analytical features and allows you to respond to your audience directly from the Buffer tool.
It also has an AI tool that can help you come up with post ideas, create posts, edit drafts, and come up with captivating captions for your posts.
Additionally, you can use this tool to create a customizable landing page for your brand in a few minutes.
The tool has a great free plan that small businesses can use and an affordable premium plan, compared to the first two tools we have discussed.
4. BuzzSumo
BuzzSumo is a content research tool that tells you what is trending at the moment.
If your social media marketing campaigns are centered around current trends or on influencer marketing, this is the tool for you.
Besides telling you the topics that are trending at the moment, the tool helps you find the right influencers you can use for that particular campaign.
5. Canva
Good visual content is one of the most important things you need for your social media marketing campaigns.
With Canva, you can create great visual content on your own without needing to pay a graphic designer or video creator.
The tool provides you with countless templates that you can simply edit and customize to fit your brand’s needs.
The best part is, it’s easy to learn and use. Even if you don’t have prior knowledge of graphic design, you can create great designs and videos with consistent practice.
Although the tool has a premium version, its free version has a lot of great features that you can use to create visual content before you decide if it’s good enough for you to pay for it or not.
Final Thoughts
Social media marketing campaigns require a lot of work. The good news is that you don’t have to do it on your own.
With the right tools and a great marketing strategy, you can be able to get maximum results without working yourself to the ground.
Check out the tools in this article and pick the ones that best fit your budget, marketing strategy, and team.